Insights & Strategy
Money Plug™ Blog
Creator monetization, digital products, and revenue engineering.
Ad Creative Ratios: The Right Size for Every Placement
Which ad creative ratios to use for Meta, TikTok, YouTube and LinkedIn: 9:16, 4:5, 1:1 and 16:9, with pixel sizes, safe zones and export checks.
Ad Creative Post-Production: Turn Footage Into Ads That Sell
Ad creative post-production explained: what it covers, how to edit footage into ads, which versions and formats to export, and how to test edits.
High Ticket vs Low Ticket: Which Offer Should a Creator Sell?
High ticket vs low ticket for creators: price ranges, workload, audience size, and how to combine both into one ladder. Pick the offer that fits your following.
Fitness Challenge Ideas: 30 Days, Groups, Work and Fun
Fitness challenge ideas for solo, group, workplace and 30-day formats, with themes, rewards, safe progression and tips for creators who want to run one.
Digital Product Development for Creators: A Practical Guide
How creators turn an audience into a paid product: find the problem, validate it, scope the first version, price it, and launch it without building a bloated course.
Copywriting Frameworks for Creators: Which to Use and When
Learn which copywriting frameworks work for creators selling their first digital product: PAS, AIDA, Before-After-Bridge and Star-Story-Solution, with examples.
Beta Launch Course: How to Test Your Program First
Plan a beta launch course the right way: pick 10 to 20 testers, charge a founding member price, collect feedback weekly, and relaunch publicly with proof.
Application Funnel Coaching: How to Build One That Fills Your Calendar
Learn how a coaching application funnel works, which steps and questions to include, how to handle compliance, and when a funnel is the wrong tool.
How to Increase Community Engagement: 12 Tactics That Work
Learn how to increase community engagement in a paid or creator-led community: rhythms, onboarding, loops, activities and metrics, backed by research.
Dunning for Memberships: Recover Failed Payments
How to set up dunning for your paid membership: retry timing, email sequence, grace periods and card-expiry alerts that win back failed payments and cut churn.
Mobile-First Sales Pages: How to Build One That Converts
How to build a mobile-first sales page: layout, speed targets, tap sizes and a low-friction mobile checkout, for creators selling programs and courses.
Progress Tracking Courses: How to Build One That Works
How to set up progress tracking in a paid online course: what to measure, how to design completion rules, and when to step in. Built for creators.